Cynthia is originally from Darjeeling (west Bengal, India) but has been based in the UK since 2006. Her educational background has been geared towards the creative sector (fashion buying) and she is currently doing a part-time masters at York. She will be working closely with Coventry University and MIDEQ partners to communicate and facilitate engagement with MIDEQ’s research while also working to support impact evidencing and tracking. Cynthia has an extensive professional background in other areas at Coventry University including working with the academic registry, doctoral college, and the Centre for Clean Growth and Future Mobility (engineering). Her goal has always been to collaborate in a project or an institute that makes a positive impact on society.